This eBook, written in collaboration between Maiden Century and Sensor Tower, delves into the growing importance of Mobile App Intelligence to the investment management industry. The authors discuss key attributes of App Intelligence and show how investors utilize this data in their research process. They also outline which key indicators to use when analyzing different app publishers and how to ensure the data is accurate, actionable, and relevant to their portfolio.

• Growing Importance of Mobile App Intelligence: how data from mobile apps is becoming a crucial component for investment decisions, offering insights into user behavior, market trends, and competitive positioning.

• Key Attributes of App Intelligence: How investors benefit from granularity, timeliness, and breadth of the data.

• Use-Cases Across Investor Types: How different types of investors, from hedge funds to private equity, use this data for various purposes including idea generation, due diligence, and risk management.

• Partnership of Sensor Tower and Maiden Century: How the data is consumed and applied, allowing investors to build reliable predictive models and make more informed decisions.

• Includes real-world examples with data for Uber and Lyft.